In this project I was tasked with creating boat graphics that brought the customer to the heart of Australia. It was important that the graphics felt sporty with the element of the speed boat and that it felt like an escape for many customers coming to rent boats on vacation. To achieve this, I developed a bold, multi-colored design inspired by the dynamic energy of national flags—

With the boat rental company based in Queensland Australia, I wanted a visual identity that captured the essence of the Australian experience. I brought this vision to life using bold, vibrant colors and iconic elements inspired by the country’s flag, landscape, and culture. I thought that placing the kangaroo on the side in motion would also elevate the graphic.