Creating the color system, infographics, and graphic elements for this project were all essential. Here you can see the step by step development of the infographic as it becomes more polished.

The goal was to create 3 distinct infographics. Each graph required information from reputable sources and effort in compiling the information into the graph you see. Some graphs required icons, and all of them needed a creative approach to make them stand out. My favorite infographic by far is the people reaching towards the Apple logo, showing what percentage of our day is taken up by different tasks.

To give the audience a call to action and show them the staggering amount of time the average person spends on their screens daily, pie charts were used, in which the data becomes eye opening when you see the time spent on a phone compared to time spent sleeping, and how much sleeping and screen time becomes when combined.

The idea of using icons was great as well because its a fun thing that catches the eye which we can relate to and search out, such as a social media platform or activity.

The colors used are of both darker and more vibrant tones showing that the internet is a playful thing but that there are also serious tones to how we spend our time, what this small activity of being on the internet has grown to, and how greatly it affects people’s lives.