Cascade
Rally School
Client
In this project…
Cascade Rally School
Date
Process
The goal of this project was to create a brand from the ground up. Cascade Rally School was a brand that had to be based around motorsports taking the form of a rally school, I had to show dirt flying, speed, and action. I built this project and all aspects of the brand, including exterior and interior building mockups, vehicle graphics, merchandise, safety gear, and more…
2024-2025
In my process, I created multiple sketches when concepting the logo. Selecting a logo that showed the environmental and motorsports aspect of the brand was difficult, so it was decided to merge both together what was created was a gritty pictorial logo and a sporty wordmark which fit together perfectly as a lockup.
The whole premise of the company was going to cars racing in the dirt so the perfect pictorial symbol to encapsulate that was a wheel flinging dirt into the air and with sharp spikes almost mirroring the idea of a deadly pirate’s flag.
Revisions
Revisions were important in making every part of this logo exact. Colors, patterns, textures, and graphics also had to all be revised to make every part of this brand fit together seamlessly. One highlight of the revisions was the vehicle graphics for the company car was was a rally car. The colors on the vehicle had to stand out from the trees and tracks it was driving on, this was essential, and so brighter colors were introduced to the brand.
It was decided to use a vibrant red, dark gray, and a military green. The green was chosen as an accent to represent a forest, the geographical location of the company, and the red was chosen so that the logo would capture people’s attention right away and make the sign pop out against the trees and dirt which is the backdrop that the logo will constantly be a part of. The gray was chosen to bring up a feeling of seriousness, showing that the motorsports aspect of this company is no joke.
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